If you have not heard, Beyoncé has a new album out.


Just don’t look for it at your favorite local store.


At least not until this Friday.


This is when her self-titled CD will be released tentatively.


Just don’t look for it at your local Target store though.


According to the company, they don’t want to be part of a cd that has already sold over a half-million copies on iTunes.


Can you blame them?


Less than a week before Christmas and this cd drops out of nowhere with no advanced notice whatsoever.  Certainly not the kind of business anybody wants this close to the holiday.


So what is the REAL reason that the company isn’t going to carry this cd?


I believe that Target likes to have exclusives to the CDs that they sell so selling this one as a non-exclusive would not be in their best interest. After all, what company would not want to make extra money for extras such as bonus songs, bonus CD/DVD, collectable packaging or some other gimmick?


Just look at most of the new releases that have occurred in the last month.  Most all of them have had exclusives to Target giving them an edge in selling a special product.


Chances are that every store will sell the cd at pretty much the same price.  This gives nobody the advantage and being so close to the end of the year, no company wants to be stuck with inventory that they can’t sell and will have to count after the new year.


Consider, also the greed by both Beyoncé and her record company for wanting to swoop in at the last minute and steal sales away from other recent releases.  Nothing says love to your favorite artist than cutthroat marketing.


Finally, there is the issue of too much of a crowded field of CDs already out there.  There have been way too many releases in the last few months and some have been sold out for weeks with no chance of restocking before the holidays.  Customers won’t settle for something else when what they is sold out.


My recommendation:  leave this CD alone until after the new year when it will probably be cheaper and chances are that a special edition will be released later in the year by some chain.  As a non-fan of her, this is a recommendation from someone who likes their physical media.  This one just isn’t the one.



Please note:


This is the last posting for this year.  I will return the first week of January with a brand new posting (if all goes well).  For you date counters out there, that means approximately 3 weeks from now I will return


Until then, remember have a safe and happy holiday season or if you don’t celebrate the holidays, make one up.