Note:  This week’s post is being posted in both of my blogs.

 

Today is being called “Back to the Future” Day as it celebrates the date notable in the second movie of the trilogy.

 

One of the items in the movie was a product called “Pepsi Perfect”.  To celebrate the movie’s 30th anniversary, PepsiCo released a limited number of a special edition “Pepsi Perfect” product collectively boxed.

 

This product was limited to 6500 units and was to sell online for $20.15 for residents of the U.S. PepsiCo’s website did not state what online retailers would be selling this product but it was later discovered that the retailers were Walmart.com and amazon.com.

 

Of course, all was well and good to try to snag one of these bottles at the stroke of midnight on the east coast.  I had my computer on and launched to search on twitter to see who was selling the item.

 

Quickly, I found myself shocked when the #PepsiPerfect hashtag was trending as the product was already sold out at both online retailers well before the official launch time/release date.

 

Apparently, this product started selling online at approximately 10:15pm last night, a full hour and 45 minutes before it was supposed to be sold.  Twitter was exploding with comments showing anger from dozens of people who felt cheated that the two retailers started selling the product before the official release date.

 

So what exactly went wrong?  We may never know the answer to this question, but my thought is that someone decided to let it get released on the websites early unknowingly that it had a somewhat specific release date/time.

 

It would have been better if PepsiCo had announced a specific time of release and list of retailers who were going to be selling the product.  By not doing this, the retailers made up their own minds as to when to sell the item.

 

This brings me to the point of my blog.  Release dates are important and retailers (online and physical stores) should strictly adhere to them.  To be fair to everyone, the guidelines should be met at all times and not waver from them.  Companies produce these rules to keep everything fair for everyone and when someone violates that, the result is nothing but anger which has spread across the internet.

 

Unfortunately, there are no winners in this whole situation except for the few who managed to score one of the few available collector bottles.  I, however, will remain disappointed as I missed out on this as well.

 

In a future post, I will discuss more about release dates and the awkwardness they create and how now they are worse than ever.  As if anything could be worse than missing out on a collectible Pepsi bottle…

 

 

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